SuperCine Inc. Founders Larry Michalski (Left) and Bob Seidler (Right) posing in front of the new sign at the Burbank office in celebration of the company launch in June 1978.

SuperCine Inc. Founders Larry Michalski (Left) and Bob Seidler (Right) posing in front of the new sign at the Burbank office in celebration of the company launch in June 1978.

SuperCine “old” and SuperCine “new” standing in front of the big screen at SMG theater in Simi Valley, CA.

SuperCine “old” and SuperCine “new” standing in front of the big screen at SMG theater in Simi Valley, CA.

A legacy since 1978

SuperCine's roots date back to June 1978, when best friends Bob Seidler and Larry Michalski founded the little post-production company in Burbank, CA. The former Vietnam War photographers made a name for themselves in the film lab sector, working exclusively with Super-8 film. Bob and Larry built strong relationships with their clients by putting an emphasis on care.

After a great run the two moved on to bigger things and SuperCine’s doors closed in 1992.  Larry moved on to Fotokem to lead the sales team, while Bob went to Universal Studios to become a key member in the development of the Home Video Department. The two ultimately retired as executives. By 2016, the dynamic duo's involvement in the entertainment industry came to an end, but their legacy lives on…

In 2017, Jordan Schulz, Cal State Northridge TV production graduate, and grandson to Bob Seidler revived and rebranded the SuperCine name. While in college, Jordan established the SuperCine Network For Emerging Filmmakers with fellow students Aria Jackson and Christopher Walsh. The network served as an outlet for aspiring, ambitious filmmakers to collaborate, learn and share best practices, push the envelope of creativity, and most importantly, champion a culture of care.

On May 6th, 2018, SuperCine Entertainment, a full-service production company built on care, would emerge with a mission to collaborate with the most passionate creatives to deliver ambitious, thought-provoking work to a worldwide audience.